Even after 20 years in direct and 13 years in digital marketing I still love the power of direct consumer relationships. In fact, the direct communications area has never been more exciting as digital and social marketing continue to unlock more and more opportunities for clients to engage with prospects and customers. And thanks to new technologies applying proven direct marketing techniques and best practice is more affordable and practicable than ever.
Using my experience, enthusiasm and expertise to help brands build more effective consumer relationships is what gets me out of bed.
Together with my associate team, I work with clients on a project or interim basis to take them to the next level of performance and effectiveness. My approach is anchored in three principles:
- Focus on the achievable not the theoretically possible
- Prioritise effort to deliver big returns quickly
- Create action plans not just strategies
What’s rare about my expertise and experience is that it spans strategy planning and delivery, data analysis and marketing technology solutions. It’s that combination that enables me to deliver programmes for my clients that are not just powerful and effective on paper – but can actually be delivered in practice. When needed, I’m supported in delivering projects by a network of highly specialist associates. These are expert consultants and project managers that I’ve personally selected for their high levels of skill, integrity and customer focus.
We provide our clients with three steps to better, more effective direct communications:
- Identifying what you can change to make a big impact
- Building a prioritised action plan
- Providing the ‘leadership and legs’ you need to make it happen
Our experience spans most catagories and I have particular experience in branded goods, online gaming, e-commerce, financial services, membership services and business to business marketing.
If you think we might be able to help you make the impact you are looking for by unleashing more customer value, or if you just want a chat about CRM, direct and digital communications give me a call on 07979 531038 or email me at firstname.lastname@example.org